Are we an elitist, hierarchical society in our modern, fast paced, diverse, and equal society? Absolutely.
I’m not too sure if I get the whole Abercrombie and Fitch ordeal that seems to be trending absolutely everywhere. I think sometimes we can take our prejudisms too far on both sides. As a society we strive to be fair, equal, non-judgemental and certainly not biased or prejudiced. I read a statement from the Independent, a UK newspaper, which read:
“That’s why we hire good-looking people in our stores,” Jeffries said. “Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.” He went on: “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
First of all, I certainly think this guy needs therapy. The thought that being popular and cool are limited to attractive people is just silly and immature. Maybe he was one of the excluded, unpopular smelly kids at school that always had a warped disposition to the other side of the fence. Whatever the case may be, this guy has no clue about life. There are horrendously unattractive males and females in popular culture today; you only need take a look at Tony Mobray for instance, or Kathy Burke and you’ll find these people are mega popular! In the UK of course.
Apart from this guys delusional mindset I can’t see the problem? It’s their business. Evans’ caters only to larger sized people, so where is the shit storm there? Are we now having to make Cat Food stores cater for Dogs because they are being exclusionary and single-minded? Forgive me if I sound unapologetic here but it feels this argument sways too much to the one side.
We forget that we have to play our part in society and take responsibility for where we shop and what we wear, so if we venture into a shop that sells Dog food and we are looking for Cat food, we exit and continue our search, we don’t stand at the counter demanding that we speak to the manager because the shop doesn’t sell what you want. The same can be absolutely attributed to this argument. You may think I am being elitist scum here but I’m not and I’ll tell you why:
We buy clothes from Abercrombie and Fitch, Hugo Boss, Armani, Diesel and all the other designers to feel good about ourselves. This comes from the elitist notion that you look fantastic in these clothes and are able to afford them. A notion by which the designer labels sell their clothes; you are kidding yourself if you are telling me you buy it only for longevity because I bought a top from Matalan that has lasted me over three years and is still going strong.
By wearing these “designer labels” it is a hierarchical representation of how you view yourself in this world, manifested by your materialistic viewpoint; get over yourself.
Why anyone would cry over a £70 t-shirt is beyond me. I am off to Walmart where they stock every size imaginable and for a mere 10 quid